Joico Blonde Life Brightening Mask, 1 fl oz

Blonde Life Brightening Masque to intensely hydrate, detox and illuminate.

Masques are for hiding things...but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy...just on-tone, crystal- clear perfection here.

What Does This Do?

• Proven to keep blondes bright and on-tone for up to 8 weeks*
9 out of 10 stylists agree, after one use, blondes are:
• BRIGHTER
• SOFTER
• SHINIER
• MORE HYDRATED

*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.